Changing Industries Forever with Virtual Reality

Architectural Digest recently published insights on how virtual reality is changing the way that individuals across many industries are doing business. Patrick Sutton, an architect from Baltimore, discovered that the interior design industry could advance by leaps and bounds with the use of this technology. Instead of having to meet face-to-face with clients and present them with ideas on a flat 2-D surface, Sutton found that he could show them what he had in mind. They could experience his ideas for themselves and together they could work on how to adjust and change the designs. The technology to create virtual designs is currently not an inexpensive option, but it does help clients get exactly what they want and increases trust and satisfaction. Sutton found that virtual reality allowed he and his clients to make small changes along the way and have a much better idea about how it is all going to fit together.

As impressive as virtual reality is for the field of architecture, it is tremendously underutilized for other industries. Many forecast that as technology advances and headgear becomes more comfortable and affordable, businesses will begin to get a taste of just how beneficial virtual reality could be for their field. According to Event Drive, the popularity of virtual reality used for entertainment and education during meetings and events is also positioned to grow. In October 2017, Mark Zuckerberg announced the launch of Oculus venues, a Social platform in virtual reality that enables live events to be seen with LiveNation and TicketMaster and an Oculus Rift virtual reality headset.

Benefits of this technology are substantial – when incorporated as entertainment it’s a guaranteed way to engage with attendees. Statistics show that by the end of 2018, there will be over 170 million virtual reality users worldwide. This growing accessibility makes it the perfect time to engage with event audiences by creating unique brand experiences with virtual reality technology.


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